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What Lead, Pitch and Noise mean

The AI reads every new message and gives it one of three labels, so the people worth your time come first.

Updated 6 steps

Steps

  1. Open Inbox. Every conversation the AI has read carries a label.
  2. Lead: a real person interested in what you offer, or in meeting you. Choose Leads above the list to see only them.
  3. Pitch: someone selling to you, labelled so a pitch never passes for a prospect.
  4. Noise: messages that are not relevant to your business — automated and system messages and empty pleasantries, set aside in a view of their own.
  5. To see pitches or conversations marked Noise, choose Filters above the list, then turn on Pitches or Noise.
  6. If a label is wrong, open the conversation and choose Lead, Pitch or Noise: in the panel beside it on a wide screen, or under More actions (⋯) on a smaller one.

What you will see

The conversation shows its new label and moves to the matching view.

The Inbox with Leads selected above the conversation list.
The Inbox with Leads selected above the conversation list.

Good to know

  • Each message also gets an intent, such as an inquiry or a support request, and an urgency from low to critical.
  • Obvious automated messages are filed as Noise by simple rules before any AI reads them.
  • Noise has its own filter (Noise, inside Filters), so you can always check nothing real ended up there.
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